Generative AI Usage Policy

Last updated: May 21, 2024

At Triba, we are committed to positively contributing to environmental, social, and economic well-being while delivering value to our clients and stakeholders.

This is why we adopt best practices for responsible generative AI based on the recommendations of the Canadian government.
 
To maintain the trust of our stakeholders and ensure responsible use of generative AI tools, we adopt the “READY” principles developed by the Treasury Board of Canada Secretariat (1):

1 – Relevant

Ensure that the use of generative AI tools meets the needs of users and the organization; consider environmental impacts when choosing to use a tool; determine the appropriate tools for the task; AI tools are not the best choice in all situations.

2 – Responsible

Take responsibility for the content generated by these tools and the impacts of their use, including ensuring that the generated content is accurate, legal, ethical, and complies with terms of use; establish monitoring mechanisms.

3 – Fair

Ensure that the content of these tools does not contain or amplify biases and respects human rights, accessibility, and equity obligations.

4 – Transparent

Identify content produced using generative AI (see Appendix 2); inform users that they are interacting with an AI tool; provide information about institutional policies, appropriate use, training data, and model when deploying these tools; document decisions and be able to provide explanations if tools are used to support decision-making.

5 – Informed

Learn about the strengths, limitations, and responsible use of tools; learn how to create effective guiding messages and identify potential weaknesses in results.

6 – Secure

Ensure that the infrastructure and tools are suited to the security classification of information and that privacy and personal information are protected; assess and manage cybersecurity and reliability risks when deploying a system.

Appendix I

Examples of Appropriate Use Cases

Here are some examples of use cases for the use of generative AI at Triba. The purpose here is not to establish an exhaustive list but rather to provide concrete cases so that you can improve your understanding of best practices and exercise judgment when using generative AI.

Image Generation to Illustrate Articles

The use of tools such as Meta AI, DALL-E, or RunwayML to generate images is appropriate, as long as the iterations remain limited and the images are clearly identified as coming from generative AI (see Appendix 2 for best identification practices). Since generative AI consumes a significant energy source, it is important to always ask the following question: can I support my message with an existing image? Is the energy cost of generating this image proportional to its added value?

Translation

The translation of content for a blog or article can be done using generative AI tools. However, it remains important not to copy any information that is not public knowledge. For example, excerpts from an organizational diagnostic report for a client or excerpts from our methodology that are considered our intellectual property should not be found in generative AI tools.

Document Review to Improve Syntax or Correct Spelling Errors

The same guidelines apply as for translation.

Idea Generation to Support Brainstorming

Recent studies show that generative AI can hinder creativity and innovation(2). We recommend using AI as the last step in the brainstorming process. Our best practices are to brainstorm without technology and then use AI to generate new ideas or build on ideas already generated by our team.

Content Creation, with Restrictions

The draft framework for writing an article can be done using generative AI, but the article writing and information validation must be done by a human. Our mission is to create value for our stakeholders, and this value is diminished if we use and publish content generated solely by AI.

Appendix 2

Identification of AI-Generated Content

There are no standards yet for identifying AI-generated content. These guidelines are therefore subject to change as new developments arise.
The priority is to clearly identify whether we have used AI to generate content and how AI was used.
Hello! My name is Max, and I represent all generative AI applications. You can use me as a caption at the bottom of your photos or texts to indicate how you used AI… or not!

For Images

Existing AI signature as in this image (bottom left corner). We leave it as is.
 
 
 
 
 
 
 
 
No automatic signature: We add a caption at the bottom of the image to indicate that it was generated with AI, mentioning the program used.

Image generated with AI – Runway

 

For Text

Specify if AI was used, and if so, how.
Examples of captions:

Generative AI was used in the brainstorming/idea generation phase of this document.

 

Generative AI was used for content generation for this article and has been verified by a human.

 

Generative AI was used for spell-checking this article.

 

AI was used to produce this report or meeting summary, which was validated by ____________.
References in this Document
  1. Guide on the Use of Generative Artificial Intelligence, Government of Canada, https://www.canada.ca/fr/gouvernement/systeme/gouvernement-numerique/innovations-gouvernementales-numeriques/utilisation-responsable-ai/guide-utilisation-intelligence-artificielle-generative.html, accessed May 1, 2024.
  2. Kian Gohar & Jeremy Utley, Don’t Let Gen AI Limit Your Team’s Creativity, https://hbr.org/2024/03/dont-let-gen-ai-limit-your-teams-creativity, HBR Magazine March-April 2024.